Bulk Sweeteners Dominate While Colorants Lead Innovation
Bulk sweeteners hold a 55.05% market share in 2024, serving as essential ingredients in food and beverage formulations across baked goods and processed foods. Food colorants are experiencing the highest growth rate with a 6.90% CAGR during 2025-2030, driven by increasing consumer preference for visually appealing products and the shift from synthetic to natural alternatives.
