Key Market Trends
Clean Label & Naturalization: Huge demand for natural colors, flavors, and preservatives (e.g., from fruits, herbs) over synthetic ones, with "GMO-free" and organic claims boosting markets.
Functional & Fortified Foods: Growth in additives like prebiotics, probiotics, vitamins, and antioxidants for immune/gut health, tapping into wellness trends.
Plant-Based Boom: Additives (especially texturants like gums) are crucial for mimicking meat/dairy in plant-based products, creating huge demand.
Preservatives Remain Strong: Essential for shelf life, but natural alternatives are gaining ground over synthetics (sorbates, benzoates).
Regional Dominance: Asia-Pacific leads due to large populations, while Europe shows high demand for specialized (gluten-free, low-fat) products.
